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Oct 27, 2011
The Consumer Electronics Association (CEA)® announced today that
actress Eliza Dushku will join the Entertainment Matters Program as the
Entertainment Matters Ambassador at the 2012 International CES®.
Back for a second year, Entertainment Matters at CES is designed by and for
Hollywood’s film, television and digital communities. Owned and produced by
CEA, the 2012 International CES, the world’s largest consumer technology
tradeshow, will be held Tuesday, January 10-Friday, January 13, 2012 in Las
Vegas, Nevada. As a part of her ambassadorship, Dushku will contribute to Spike
TV’s “CES All Access Live” broadcast coverage throughout CES and will also
host the network’s exclusive VIP CES party at Tryst Nightclub in the Wynn Las
Vegas.
Eliza Dushku rose to fame with her role in Buffy the Vampire Slayer and
its spinoff series Angel. She is also well-known for her starring role
in the network series, Tru Calling and Dollhouse, as well as
roles in films including True Lies, Bring it On, This Boy’s Life, Wrong
Turn and Jay and Silent Bob Strike Back. Eliza is a prominent
figure in the digital entertainment community, boasting over one million highly
engaged Twitter followers, appearing in a number of original digital
entertainment series including The Guild, and having appeared in a
number of major video games including the lead role in Bethesda Softworks' hit
game, Wet, and the most recent entry in Electronic Arts' successful Fight
Night franchise.
“We are pleased to have Eliza Dushku join the 2012 International CES as the
face of our Entertainment Matters at CES Program,” said Karen Chupka, senior
vice president, events and conferences, CEA. “The Hollywood and content
community are attending CES in ever larger numbers since they can experience
new devices, technologies and platforms in one place, at one event, and see
where content will play next. CES’ Entertainment Matters program provides
entertainment industry professionals with a customized way to navigate the
specific exhibits, conference sessions and events for the Hollywood community.
“I'm honored to be the first Ambassador to the Entertainment Matters program
at CES and special contributor to Spike TV’s ‘CES All Access Live’ coverage
programming,” said Dushku. “I'm incredibly fortunate to have great, tech
savvy fans who constantly push me to stay ahead of the curve in consumer
technology, which I'm very passionate about. I love going to CES, and I'm
excited to now have a real platform to encourage more of my film and television
industry colleagues to experience CES."
The 2012 Entertainment Matters at CES Program is sponsored by Variety
and Ericsson.
The Screen Actors Guild is an associate sponsor of the program. Highlights of
Entertainment Matters at the 2012 International CES include:
- IAWTV Awards: The International
Academy of Web Television (IAWTV) is holding its inaugural IAWTV Awards at
the 2012 International CES. Those successfully creating entertainment for
digital platforms will be celebrated via 33 categories honoring web series
and online talent, in front of the camera and behind the scenes. Stay
tuned for more information on how to attend the IAWTV Awards.
- Technology &
Engineering Emmy ® Awards: For the sixth
consecutive year, the National Academy of Television Arts and Sciences
(NATAS) will present the Emmy® Awards for Outstanding
Achievement in Engineering /Technical Development beginning at 6:30 p.m.
on Thursday, January 12 at The Venetian.
- Next Generation Program:
CES
has created an invitation-only, custom experience for Hollywood’s next
generation of leaders. We’ve designed the Next Generation Program to
introduce this important, highly-networked and influential community of
professionals to the CES experience. Request membership by contacting us
at Hollywood@CE.org or 703-907-7618.
- Red Carpet Program: The Red Carpet Program
is an exclusive, invitation-only VIP program open to a select list of
executives, directors, producers and talent. The program is designed to
maximize your experience at CES. It's your personal guide to the event
that showcases the best in global technology and content. For more
information on the Red Carpet Program visit EMatCES.com/RedCarpet
or contact us at RedCarpet@CE.org
or 703-907-7046.
The 2012 CES will feature more than 2,700 global technology companies
unveiling the latest consumer technology products and services across 15 major
product categories including the latest in audio, automotive electronics,
connected home technologies, digital imaging/photography, electronic gaming,
entertainment/content and more.
Entertainment industry professionals interested in registering for
Entertainment Matters at CES should visit EMatCES.com.
For more information on the 2012 International CES, visit CESweb.org
or dialedin.com/mtvnetworks41/CES/Sizzle
for a sneak peek into Spike’s “All Access” special programs.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $190 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including
legislative advocacy, market research, technical training and education,
industry promotion, standards development and the fostering of business and
strategic relationships. CEA also owns and produces the International CES
– The Global Stage for Innovation. All profits from CES are reinvested into
CEA’s industry services. Find CEA online: www.CE.org
and www.Innovation-Movement.com.
Follow CES at www.CESweb.org
and through social media:    .
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