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American Women in Radio & Television
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Nov 15, 2009
Celebrity spokesperson, Ajay Mehta, who appears in the General Mills
Fiber One ad campaign, will present the Los Angeles Regional Foodbank with
pallets of Fiber One cereal and chewy bars donated by the General Mills
Foundation during Celebrity and Media Volunteer Day at the Los Angeles Regional
Foodbank, Saturday, November 14. The special event, hosted by Jennifer Love
Hewitt and the American Women in Radio and Television Southern California (AWRT
SoCal) Chapter, will kick off the Foodbank's "Season For Sharing" and
help raise awareness of the organization's growing need for food donations and
volunteers.
"We are thrilled about this amazing donation from the General Mills
Foundation being offered Saturday at the Season For Sharing event," says
Laura Behrman, President of AWRT SoCal and Event co-host."Their generous
gift of food will help make the holidays more plentiful for many families in
need."
As a result of state budget cuts and rising unemployment rates, hunger is
becoming a more critical problem in Los Angeles County. At this time when our
community is experiencing the difficulties of the economic downturn, charitable
organizations like the Los Angeles Regional Foodbank are being faced with
record increases in demand. The Los Angeles Regional Foodbank has increased
volume by 41%, the equivalent of 5 million meals, year to date compared to last
year; however, there still remains a gap between the overall demand for food
assistance and the supply of food.
"The Foodbank is grateful for General Mills continued support of our
hunger relief efforts," said Michael Flood, President/CEO of the Los
Angeles Regional Foodbank. "This generous donation will be a great help in
our efforts to feed the needy in our community during this holiday
season."
During "Season For Sharing," local celebrities and media are rallying
together to help assemble
and ready food packages at the Los Angeles Regional Foodbank for distribution
to the community, including Candy Spelling, Kathryn Joosten (Desperate
Housewives); Patricia Kara (Deal or No Deal); Jessica Kinni (VH1s
Rock of Love 2, VH1 Charm School); Maureen McCormick (The Brady Bunch); Becca
and Meaghan Martin (Camp Rock); Kayla Ewell (Vampire Diaries);
Shailene Woodley (The Secret Life of the American Teenager); Erica
Hubbard (Lincoln Heights); Ajay Mehta (Fiber One); Chelsea
Hightower (Dancing with the Stars); Kate Linder, Actress;
Rick Yune, Actor; Anita Vogel, Correspondent, Fox News Channel; Alysha
Del Valle, On Air, Morning News Team, KABC My 13; Jo Kwon, General
Assignment Reporter, KABC 790; Shira Lazar, Blogger, The Pop Report; Marcela
Luevanos, On Air, Exitos 93.9 with attendance from Variety, CBS Radio,
KTTV Fox 11 and KCOP, Power Women Magazine & Radio Show, KABC Radio,
Premiere Radio Networks, Southern California Broadcasters Association, Muse
Artist Management , Radio Disney AM 1110, 710 ESPN, Global Vision Editing, VCI
Solutions, Celebrity Photo Agency, The Multi Cultural Cooking Network and Look
to the Stars, Press Association, General Mills, and more.
To learn how you can help or to donate to the AWRT SoCal Virtual Food Drive for
the Los Angeles Regional Foodbank, please visit https://www.lafoodbank.org/ssl/awrt.htm.
For more information, visit www.awrtsocal.org or
email info@awrtsocal.org.
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September 9, 2010
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