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American Women in Radio & Television

Nov 15, 2009

Celebrity spokesperson, Ajay Mehta, who appears in the General Mills Fiber One ad campaign, will present the Los Angeles Regional Foodbank with pallets of Fiber One cereal and chewy bars donated by the General Mills Foundation during Celebrity and Media Volunteer Day at the Los Angeles Regional Foodbank, Saturday, November 14. The special event, hosted by Jennifer Love Hewitt and the American Women in Radio and Television Southern California (AWRT SoCal) Chapter, will kick off the Foodbank's "Season For Sharing" and help raise awareness of the organization's growing need for food donations and volunteers.
 
"We are thrilled about this amazing donation from the General Mills Foundation being offered Saturday at the Season For Sharing event," says Laura Behrman, President of AWRT SoCal and Event co-host."Their generous gift of food will help make the holidays more plentiful for many families in need."
 
As a result of state budget cuts and rising unemployment rates, hunger is becoming a more critical problem in Los Angeles County. At this time when our community is experiencing the difficulties of the economic downturn, charitable organizations like the Los Angeles Regional Foodbank are being faced with record increases in demand. The Los Angeles Regional Foodbank has increased volume by 41%, the equivalent of 5 million meals, year to date compared to last year; however, there still remains a gap between the overall demand for food assistance and the supply of food.
 
"The Foodbank is grateful for General Mills continued support of our hunger relief efforts," said Michael Flood, President/CEO of the Los Angeles Regional Foodbank. "This generous donation will be a great help in our efforts to feed the needy in our community during this holiday season."
 
During "Season For Sharing," local celebrities and media are rallying together to help assemble
and ready food packages at the Los Angeles Regional Foodbank for distribution to the community, including Candy Spelling, Kathryn Joosten (Desperate Housewives); Patricia Kara (Deal or No Deal); Jessica Kinni (VH1s Rock of Love 2, VH1 Charm School); Maureen McCormick (The Brady Bunch); Becca and Meaghan Martin (Camp Rock); Kayla Ewell (Vampire Diaries);
Shailene Woodley
(The Secret Life of the American Teenager); Erica Hubbard (Lincoln Heights); Ajay Mehta (Fiber One); Chelsea Hightower (Dancing with the Stars); Kate Linder, Actress;
Rick Yune
, Actor; Anita Vogel, Correspondent, Fox News Channel; Alysha Del Valle, On Air, Morning News Team, KABC My 13; Jo Kwon, General Assignment Reporter, KABC 790; Shira Lazar, Blogger, The Pop Report; Marcela Luevanos, On Air, Exitos 93.9 with attendance from Variety, CBS Radio, KTTV Fox 11 and KCOP, Power Women Magazine & Radio Show, KABC Radio, Premiere Radio Networks, Southern California Broadcasters Association, Muse Artist Management , Radio Disney AM 1110, 710 ESPN, Global Vision Editing, VCI Solutions, Celebrity Photo Agency, The Multi Cultural Cooking Network and Look to the Stars, Press Association, General Mills, and more.
 
To learn how you can help or to donate to the AWRT SoCal Virtual Food Drive for the Los Angeles Regional Foodbank, please visit https://www.lafoodbank.org/ssl/awrt.htm. For more information, visit www.awrtsocal.org or email info@awrtsocal.org.
  January 21, 2019

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