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INDEPENDENT FILM & TELEVISION ALLIANCE AWARDED $248,000
Nov 05, 2010
In a move to enhance the
global competitiveness of US film exports, the International Trade
Administration (ITA) of USDOC has awarded the Independent Film & Television
Alliance (IFTA) $248,000 under its Market Development Cooperator Program
(MDCP). IFTA President-CEO Jean Prewitt made the announcement today.
The multi-year award creates a partnership between IFTA and ITA through which
the first American Pavilions will be established at two major film and
television markets. These pavilions will provide exhibit space and marketing
and technical support to US companies putting them on equal footing with other
national pavilions. The first of those markets will be Hong Kong FILMART 2011. IFTA projects the Pavilions will generate $112 million in export revenues over
three years for small and medium-sized companies, creating 1,120 direct and
2,464 indirect American jobs. “We are proud that MDCP recognized IFTA’s ability to help U.S. independent film
companies compete more effectively in the global marketplace,” said Ms.
About the Market Development Cooperator Program (MDCP)
MDCP awards are designed to support well-defined business plans aimed at
increasing exports and US competitiveness within certain industries. The awards
establish partnerships between ITA and nonprofit industry groups to help
strengthen global competitiveness and create jobs through exports.
About the Independent Film & Television Alliance (IFTA):
The Independent Film & Television Alliance (IFTA) is the global trade
association of the independent motion picture and television programming
industry. Headquartered in Los Angeles, the organization represents and
provides significant entertainment industry services to more than 150 member
companies from 23 countries, consisting of independent production and
distribution companies, sales agents, television companies and financial
institutions engaged in film finance.
Collectively, the Independent Film & Television Alliance’s members produce
more than 400 independent films and countless hours of television programming
each year and generate more than $4 billion in distribution revenues annually.
The organization’s premiere event, the American Film Market, held in
conjunction with AFI FEST, takes place every year in November in Santa Monica.
As the voice and advocate for the independent film and television industry
worldwide, the Alliance speaks out on matters of critical importance and, where
appropriate, actively lobbies governments around the world in regard to
measures directly affecting the independent industry. For more information on
IFTA and the American Film Market, please visit www.ifta-online.org.
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July 15, 2020