Jul 31, 2009
The Consumer Electronics Association (CEA)® today unveiled “Living in
Digital Times,” a new spotlight at the 2010 International CES® focused on
technology's impact on consumer lifestyles, from tech-savvy youth to digital
moms to seniors. Owned and produced by CEA, the 2010 International CES, the
world's largest tradeshow for consumer technology, returns to Las Vegas,
January 7-10, 2010.
“Consumers of all ages benefit from the technology innovations introduced
each year at the International CES,” said Karen Chupka, senior vice president,
events and conferences, CEA. “We're thrilled to bring Living in Digital Times
to the 2010 CES, where attendees will experience the latest technology products
that impact every consumer lifestyle – from children and college students to
parents and senior citizens.”
“Our goal is to bring new voices to the dialogue about technology,” said
Robin Raskin, president and founder of Living in Digital Times. “CES is the
place where people at the epicenter of technology share their products and
services. Taking a look at the industry through the lens of lifestyle lets us
look at some of the hot trends: distance learning, mommy bloggers, Internet
safety, new user interfaces, mobile kids, aging in place, digital health
records and more.” Living in Digital Times will be located in the North Hall of the Las Vegas
Convention Center. Returning to the International CES as part of Living in
Digital Times will be the Kids@Play conference program and TechZone, which will
explore the role technology plays in children's education, and the Silvers
Summit conference program and TechZone, showcasing consumer technology aimed at
keeping seniors healthy, entertained and connected.
New this year are three additional conferences and TechZones:
Digital Health Conference Program and TechZone – Technology
is one of the best ways to remedy what ails the health care industry. Products
and services can lower health costs while increasing the quality of the health
experience. Digital Health will focus on the emerging market of digital health
and wellness devices, related applications and services, and will address
consumer and B to B spending on health-related products.
HigherEd Tech Conference Program and TechZone – e-learning,
Wikipedia, mobile devices, netbooks and smartboards are just a few of the
technologies that are changing the face of higher education. And college
students are among the first to adopt new technologies and determine the next
big trend. HigherEd Tech will bring academics and technologies together to
examine what’s happening on the high tech campus.
Mommy Tech Conference Program and TechZone – Moms have
often been called the CTO of the home. Advances in technology have helped moms
juggle priorities, stay connected with their friends, families and other moms,
archive family memories and enrich their home lives. Mommy Tech will focus on
the latest technology trends aimed at the $90 million “mommy market.”
Registration for the 2010 International CES is now open. For more
information on the 2010 CES, including Living in Digital Times, visit www.CESweb.org .
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $172 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including
legislative advocacy, market research, technical training and education,
industry promotion and the fostering of business and strategic relationships.
CEA also sponsors and manages the International CES - Where Entertainment,
Technology and Business Converge. All profits from CES are reinvested into
CEA's industry services. Find CEA online at www.CE.org.
UPCOMING EVENTS
- 2009 CEA Industry Forum
October 18-21, 2009, Phoenix, AZ - 2009 i-stage
October 19, 2009, Phoenix, AZ - Digital Hollywood Fall
October 19-22, 2009, Los Angeles, CA - CES New York Press
Preview featuring CES Unveiled @ NY
November 10, 2009, New York, NY - Future of Television
East
November 18-19, 2009, New York, NY - 2010 International CES
January 7-10, 2010, Las Vegas, NV
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