Dec 11, 2017

November 9, 2017: The 38th American Film Market (AFM®) wrapped with exhibitor and attendee numbers up, in addition to a significant increase in films screening.

In total, 7,415 participants visited the Loews Hotel in Santa Monica, as attendance rose by 6%. The market also saw 1,476 buyers arrive from 71 countries with China and Taiwan each seeing growth of 35% more buyers.

Overall exhibitor participation was up 18% with 445 registered exhibiting companies, with the largest number of exhibitors arriving from the United Kingdom, France, South Korea, and China, after the USA.

The Location EXPO drew 61 film commissions and agencies from around the world including Chile, Spain, Norway, New Zealand, Thailand and Russia. Together the organizations presented more than US1 billion in production incentives.

AFM Conferences drew an international audience of about 700 each day listening closely to advice given by Producers, Agent's and the Media. And of course there were the parties where most of the networking takes place and the Pier (next door) hosts some of the best.  are always an eagerly awaited aspect of the market. And attendees we spoke with are eagerly awaiting 2018s which will also take place in Santa Monica which is one reason that it has become one of the favorite markets to attend.